Crown Craft Culture
Naming and brand identity for a beer sommelier blending brewing expertise with cultural experience.
Scope:
Naming, Logo Design, Brand Guidelines
Collateral: Coasters, Business Cards, Merchandise, Apparel
Timo Schwindt, a certified beer sommelier based in Germany, approached us to help name and design the brand for his new venture. With a passion for brewing traditions, beer history, and sensory enjoyment, he hosts tastings and seminars that turn beer drinking into a rich cultural experience, often in collaboration with local restaurants and inns.
We landed on the name Crown, Craft, Culture to capture the spirit of his business: the foam crown of a perfect pour, the craftsmanship behind brewing, and the lifestyle that surrounds beer appreciation. The logo merges a hop cone with a crown, creating a distinct visual link to the beer world while highlighting the artisanal and cultural roots of Timo’s work.
Through the name, visual identity, and supporting merchandise, we helped launch his business with a strong, memorable brand that sets him apart in the market.
Press:
DK Online: Timo Schwindt macht Biertrinken zu einem besonderen Erlebnis.
NWZ: Bier-Botschafter liebt Vielfalt der Aromen.